Home/SEO….what is it ? ( Search Engine Optimization )
SEO….what is it ? ( Search Engine Optimization ) Adm1n 2016-12-21T20:47:00+00:00
What is SEO?
SEO is “Search Engine Optomization” The techniques used by a website designer to tweak a website so that it is found on the highest position possible in a search engines search results list, known as ranking.
These techniques include but are not limited to social media marketing, pay per click, conversion rate optimization, content creation, back links, image optimization, mobile device optimization, keyword research, meta tags, page titles, page descriptions, and directory submissions. Google, Bing and Yahoo are search engines that provide ranking of not just websites but also content such as videos and photos. They rank the conntent acording to what its algorythm decides what is most relavent to your search keywords and key phrases. These ranked results are not listed according to whom pays the most and is known as organic results.
There are two types of factors to consider when creating a plan for SEO success.
The first type we will discuss is ON the page factors. On the page factors are things that the webmaster or content creator has control over. The second is considered OFF the page factors. Off the page factors are the things that your website visitors, content contributors, and other website owners influence.
Some examples of on the page factors are as follows:
Quality: Is the content written on the pages done so in an easily understood yet valuable manner?
Research: Have you invested enough time to research the very best keywords and key phrases people will be looking for you under?
Words: Are the words you using some of the keywords and phrases you need to be found under when searched for?
Fresh: Is the content you are writing about fresh and a trending topic right now?
Vertical: Do you have vertical content such as news, local, video, images?
Answers: Does your content specifically answer searched questions?
Thin: Have you written in a thin or light weight manner? Is your content rich in value?
Crawl: Are search engine spiders able to crawl your site with out any difficulty?
Duplicate: Are you avoiding duplicate content and is there something in place to catch it?
Mobile: Is your site optimized for mobile devices and integrate indexing of apps?
Speed: How fast does your site load? Can you get it faster?
Urls: Does your urls use valuable keywords lined up with your pages titles?
Https: Are you utilizing https for secured web browsing for your traffic?
Cloaking: Are you displaying pages differently for your visitors than you do for the search engines?
Titles: Are your actual html title tags consistent with the contents keywords?
Description: Are your actual meta description tags consistent with the content within the page?
Structure: Is your data laid out in a structured manner to increase the ease of use for your visitor?
Headers: Are your headlines header tags filled with valuable keywords and key phrases?
Stuffing: Are you pages over filled with keywords and key phrases to the point it lessens the quality?
Hidden: Are your key words and key phrases hidden by making the font the same color as the pages background?
Some examples of off the page factors are as follows:
Authority: Does the use of these factors position your site as a trusted resource?
Engage: Does the content in your site have value and keep people around and coming back?
History: Has your site been up and active for very long?
Identity: Is your website filled with detailed information about it and its content creators?
Pircay: Is your site listed as a resource for pirated materials?
Ads: Does you site have a bunch of advertisements and look spammy?
Quality: Do your back links come from reputable high value websites?
Text: Do your back links utilize your desired keywords and key phrases?
Numbers: Do you have very many back links to your content?
Paid: Do you pay for links to try and get raked higher?
Spam: Do your back links come from spamming other sites?
Country: Which country does your targeted visitors come from?
Locality: Which city or county does your targeted visitors come from?
History: Do your targeted visitors come to your site regularly and have they bookmarked it?
Social: Have your targeted visitors been socially sharing the site?
Reputation: Are reputable social network users liking and sharing your site or its content?
Shares: How many people on social platforms share your site or its content ?
Good and Bad Factors
You need to analyze and consider all aspects of these factors. Some of these factors are more valuable than others. Factors with three happy faces are more valuable than those with two or one. And in turn sad 3 sad faces are more harmful than those with two or one. None of these factors on their own will give you the position in search engine results. But the more positive ones will help and the more negative will hinder high rankings.